share a story to bring a city together.
2016-CURRENT
Graphic Design | Content Creation | Social Media Management and Strategy
RoleToolsPhotoshop | Illustrator | Canva | Instagram
A tool community hub in Baltimore, MD. The Station North Tool Library is a nonprofit tool-lending library and community hub in the heart of Baltimore City. They offer over 3,000 tools, 30 classes, a public woodworking shop, a dedicated DIY workspace, and a home repair classroom.
My contribution includes creating marketing strategies, social media campaigns, content creation, and in-house graphics. All messaging and imagery must convey a welcoming environment where people can be creative, foster a do-it-yourself attitude, and learn to work with their hands
station north tool library
HOW WE’VE GROWN
Since taking over the Instagram account full-time in 2018, the tool library’s followers have organically grown by almost 6k with a steady 1k followers per year! We’re currently at 13.5k
convey the values and culture of a lending library to empower a city
Create messaging to convey the values, services, and culture of the library. Their main goals are community outreach, sharing thoughts and skills, promoting classes, and bringing people together to make awesome things happen.
Their brand identity is rooted in the DIY culture and creating access for all. The messaging and tone should focus on empowerment, sharing, and raising the community.
goalsMember Made Highlights
New Tool Announcements
Community Shoutouts
Skill Shares and Techniques
Upcoming Classes
Next Project Inspiration
Upcoming Events
Fix It Fair
Home Repair and Maintenance
Makers Markets and Art Walks
Promoting a Sharing Economy
Content creation
