mindful
psycho-
therapy
2021
Create branding, marketing materials, and landing page design for a private psychotherapist practitioner. Translating the concept of transformation through a practical and somatic approach to therapy into a visual language and tone.
Project GoalRoleBranding | UI Design | Marketing Content and Strategy
ToolsPhotoshop | Illustrator | Figma
a practice focusing on New therapy techniques to achieve an increased sense of ease and comfort in life.
Create visual branding to convey the connections between the brain, the mind, and behavior.
Create templates for social media posts, pamphlets, and merch
Wireframe and create a mock-up landing page for a future website as well as user flow for potential clients.
USER FLOWThe interface on a home page sets the tone for a brand’s unique philosophy
BRANDING establish the tone of the brand through logo, colors, icons, imagery, and graphic approach
The brand developed to be reflective of the organic and scientific approach that my client utilizes in practice, specifically, EMDR Therapy. A scientific approach with a human touch— blending logic with emotion is visually represented with handwritten typography overlapping a textbook diagram or fractile faces silhouetted by a fading sun. Juxtaposing fluidity with structured elements to connect all the dots.
moodboard
