Just GO OUT
2020
Created concept, branding, and website, and managed social media for a luxury picnic event company. The website allows users to view options, submit a custom booking form for their next micro event, and buy tickets to upcoming events.
Project GoalConcept | Research | Copywriting | Visual Design | Photography | UX/UI | Front- End Development | Video Editing | Content Creation | Social Media Management
RoleToolsAdobe XD | Wix | Cap Cut | Photoshop | Illustrator | Instagram | Later App
breifJust Go Out is A full-service luxury picnic company that was established during COVID-19 to create A NEW way to gather safely outside and celebrate special moments with loved ones.
challengesQuickly establish public trust in the brand for an emerging new sector in events through social media, Google ads/reviews, and professional presentation
Creating a user-friendly website and protocol that allows customers to book a picnic with ease and confidence.
Optimize the site to generate engagement and ultimately sales
researchpicnic packages
picnic packages
The product is an actual service so it was important to map out the whole experience. From the Google search to the booking form to email confirmation to arriving at the picnic and the follow-up email. Everything needed to be accounted for with branding, and tone to ensure an easy and cohesive experience.
booking form
booking form
The booking form is the point of sale and is most important to stakeholders.. It is where all the pertinent information is collected, and allows enough flexibility for the customer who is still in the planning phase.
logistics
logistics
Researching existing picnic brands was essential to creating a company that could be trusted and was user-friendly + Learning from their mistakes was very helpful
websiteThe home page acts as a catch-all with a continuous scroll of information. a booking form at the bottom of the page encourages users to submit their requests for a future picnic.
Buttons on the homepage trigger a pop-up lightbox that is utilized to show additional information when necessary without disrupting the scroll down the page.
booking formTHE booking FORM IS divided into multiple pages that mimic the flow of information on the homepage.
A 6-page form prompts the user through easy-to-follow drop-down menus and checkbox cards to complete their selections and submit their booking form.
Package
Size
Add-Ons
Theme
Date/Time/Location
Contact Infomation
BRANDINGestablish the brand ethos through purpose, vision, and personality— and visually through colors, photography, graphics, and video.
social mediaon-trend social media marketing through reels, ads, and collaborations
4,270 organic followers IN 2 YEARS2 BRAND COLLABORATIONS64% INCREASE IN INTERACTIONS THROUGH MARKETING CAMPAIGNS AND ADS
