center for psycho-therapy

2023

Refresh the existing website to be more user-friendly, highlight their physical space, and update the brand’s visual language.

Project Goal

Role

Visual Design | UX/UI | Front- End Development | Content Curation

Tools

Figma | Squarespace | Photoshop | Illustrator

Design Challenge

Baltimore Center for Psychotherapy

  • Distinguish BCP from other therapist cohorts by highlighting their unique collection of therapy approaches and physical offices as a place to find healing

old website

  • The white background feels flat and ordinary

  • Imagery and photo treatment are dissimilar

  • Too much text without any formatting or hierarchy

Research

Focus on ways to make BCP’s website inviting. Their previous site (and most of their local competitors) appears static and text-heavy. Images should have people and show off their interior space, and the messaging needs to feel welcoming/encouraging.

initial mockups

  • Full bleen allows larger compositions of photo and text

  • Clear block sections create sections and clear divisions of information

  • Text styles established to create hierarchy and legibility

  • Inviting photos of space and people

solutions

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